I’m passionate about one thing:
Helping people know and love Jesus—and helping them experience real healing so they can live it out.
For over 25 years, I served as a pastor, leader, and coach—walking with people through some of life’s hardest moments while also quietly carrying my own. Like many in ministry, I learned how to lead, serve, and show up for others… even when I wasn’t fully healthy myself.
A few years ago, everything changed.
After over two decades in pastoral ministry, I stepped away—and shortly after, walked through a painful divorce that shook my identity, my calling, and my confidence. What followed was one of the hardest seasons of my life, marked by shame, fear, and the deep question:
“Am I still useful to God?”
What I discovered in that season is what now shapes everything I do:
God doesn’t discard broken people—He restores them.
Through intentional work—spiritually, emotionally, and relationally—I began to experience real healing. Not just surviving pain, but actually being transformed by it. I learned that many of the struggles we face—burnout, people-pleasing, fear, identity confusion—aren’t just leadership issues… they’re heart issues.
And they can be healed.
Today, I help pastors, leaders, and men do the same kind of work.
I create a safe, honest space where you can:
Process pain without judgment
Untangle identity from performance
Break free from shame, fear, and burnout
Rebuild your life and leadership on truth
My approach integrates biblical truth with emotional health, because you can’t fully live the life God has for you if one of those is missing.
I believe your pain doesn’t disqualify you—
it prepares you.
And I’d be honored to walk with you as you move from pain to purpose.
Let’s Take the Next Step
If you’re a pastor, leader, or man who feels stuck, exhausted, or unsure of what’s next—you’re not alone.
Let’s talk.
Why Matt Is Different
Most coaches help you build skills. Matt helps you heal from the inside out — because he’s lived what you’re going through.
✓ He’s been in the psych ward. Not as a visitor. As a patient. He knows what rock bottom feels like from the inside.
✓ He’s been a pastor for 25+ years. He speaks your language, knows your pressures, and won’t give you generic advice.
✓ He’s not just studied the Pain to Purpose process. He’s lived it. That’s the difference between a coach and a guide.
✓ Everything is confidential. No judgment, no reporting, no agenda except your healing.
✓ Biblical + emotional health. Not therapy. Not just Bible verses. Both, integrated, in a way that actually works.
A neglected soul will do damage to the souls of others. A well cared for soul will care well for the souls of others.
– Matt Heinricy
25+
Years in Ministry
100+
Pastors Coached
100%
Confidential
Biblical
Soul Care Approach
OUR VISION
Helping people work through their pain so they can find and pursue their purpose.
OUR VALUES
- Compassionate Caring
- Empathetic Listening
- Truth-Telling & Living
- Humility
- Wholeness (spiritual, emotional and physical)
